We know what you’re thinking. 3 ways to Unwash your hair? Why would you want to do that? There is a new method to hair-care madness and it’s not what you may expect to hear. Say adieu to your shampoo, and become part of the “co-wash” movement! What is this you may ask? It’s a method of cleansing your hair by substituting your shampoo with conditioner! For example, you would shampoo your hair on day 1, then days 2-6, wet it but only use conditioner, then style your hair as normal. Once you feel that your hair has an overabundance of product build-up, or seems to be too oily, you would start over again with shampoo. What this does is minimize the days you vigorously cleanse your hair with detergents, which aids in the stripping of your color and natural oils. Using this method, you will find that your hair has more shine, volume, vibrancy and smoothness. You can do this at home with your own products, however there is a fresh line of only 3 products which will effectively bring the “co-wash” movement to life!

Unwash is the new line of cleansing conditioners which use “emulsifiers in place of detergents to lift off oils and dirt without stripping”.

These 3 new products are:

The Bio-Cleansing Conditioner replaces shampoo! It is unique due to its lack of detergents, replaced with emulsifiers to cleanse the hair. This is a product that you would use daily, similar to shampoo but yet so different! Its unique formula attracts and removes dirt and surface build-up without stripping the hair of its healthy, natural oils. Its perks? The hair is left clean, soft, more manageable, free of frizz and full of bounce, body and natural vibrant beauty.

The Anti-Residue Rinse was designed to safely eliminate styling build-up. A pH-balanced reset button for your hair, it lifts away the bad without stripping away natural oils and moisture to maintain balanced, healthier-looking, more beautiful hair. This product can be a substitute to the Bio-Cleansing Conditioner on days when you feel like you may need a more powerful cleanse.

Utilizing sea buckthorn, argan and coconut oils to infuse post-cleansed strands, the Hydrating Masque is the perfect finishing touch. This product safely guards your hair’s moisture balance and the naturally restorative oils and extracts replenish your hair’s vitality. Leaving the hair feeling softer, smoother and healthier with more body, beauty and shine, the Hydrating Masque is ideal to use after the Anti-Residue Rinse, or whenever you feel like your hair may need a deep condition.

So what do you think? Go against what you’ve always followed, break the rules, let your hair down and Unwash!